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Hiring signals

What should a sporting director do in the next 30 days?

Touchline Signal research deskSection 05Page 10 of 11Last updated 3 Nov 2026
A detailed planner with goals and colorful tabs on a wooden desk with pens.

Use hiring evidence to organise a purchasing decision—not to justify one. A practical sequence is:

Week 1: establish ownership and the baseline

  • Name the football user, technical evaluator, budget owner and final approver.
  • Record current tools, relevant entitlements, renewal dates and notice periods.
  • Ask whether the staffing change is expansion, replacement, temporary cover or reorganisation.
  • Identify the recruitment question that currently remains unanswered.

Week 2: define a bounded comparison

  • Select an authorised player or match sample.
  • Document what the current stack already answers.
  • Set must-pass coverage, integration and intended-use requirements.
  • Reserve evaluator time rather than assuming the incoming employee can absorb it.

Week 3: test evidence and implementation

  • Give suppliers identical questions and deadlines.
  • Record additional supported findings, unresolved gaps and staff effort.
  • Test the hand-off into the actual report, database or decision meeting.
  • Keep promised features separate from demonstrated capability.

Week 4: make the decision

Produce a short retain, add, replace, consolidate, build or buy-nothing brief. Show verified capabilities, unresolved exceptions, cash costs, internal effort and who will own recurring use. Do not claim improved player performance or transfer returns from a software trial.

Bottom line: the most useful hiring signal is a specific responsibility becoming accountable to a named function. The purchase should still depend on whether the supplier adds evidence that the club can lawfully access, practically use and distinguish from what it already has.

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