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Which licensing differences can stop an otherwise attractive purchase?

Touchline Signal research deskSection 03Page 10 of 15Last updated 3 Nov 2026
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Set rights requirements before technical scoring, including permission to conduct the comparison itself. Hudl’s public MSA dated 14 September 2026 includes benchmarking and AI/model-development restrictions unless expressly permitted, addresses individual authorised access, and incorporates additional terms. Those provisions make the executed agreement and applicable addenda essential review material; the public MSA alone does not determine a particular club’s rights. (static.hudl.com)

The following is a proposed procurement question set, not legal advice.

Intended workflow Written clarification to request
Independent supplier evaluation May the club benchmark the product, involve an external evaluator and publish any findings?
Club database Which data can be exported, stored, refreshed and backed up?
Internal modelling Are transformations, derived metrics and model development permitted?
External AI processing May licensed material be sent to the specified service, under what retention and training conditions?
Multi-club operation Which legal entities, teams, staff and contractors are authorised?
Video assessment Are clipping, downloading, annotation and internal sharing included?
Consultancy assignment May the appointed consultant access the platform or receive exports?
Termination What may be retained: raw records, derived outputs, reports, clips and audit trails?
Coverage loss What remedy or scope adjustment applies if essential content becomes unavailable?

Ask counsel to reconcile the order form, master terms, product terms, customer addenda and negotiated permissions. Do not supply an evaluator with staff credentials as a shortcut.

Coverage continuity deserves explicit treatment: Wyscout’s FAQ says availability timing depends on competition and rights agreements, and that content can temporarily become unavailable when an agreement expires before renewal. Ask what notification and contractual remedy apply to the club’s essential competitions. (hudl.com)

Sources cited on this page

  1. static.hudl.comstatic.hudl.com
  2. hudl.comwww.hudl.com
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