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3. Are apparently separate suppliers using overlapping inputs?

Touchline Signal research deskSection 10Page 16 of 21Last updated 3 Nov 2026
A close view of data cables and optical connections

2 July 2026 · Supplier partnership. Hudl announced that it would provide event data and physical metrics for Sports Interactive’s FMDB Pro through an exclusive partnership. The announcement also describes two-way data sharing and Wyscout integration alongside Sports Interactive’s human-led evaluations. (hudl.com)

Buyer implication: Ask for the origin of each purchased output. Shared underlying data does not eliminate the possibility of additional value from human assessment or modelling, but it changes the comparison you should run.

Use a simple lineage register: output → underlying source → transformation → evidence date → permitted use. Score the additional assessment separately from information already licensed elsewhere.

Sources cited on this page

  1. hudl.comwww.hudl.com
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