Touchline Signal — Soccer scouting research
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3. How should we calculate scouting software total cost of ownership?

Touchline Signal research deskSection 01Page 3 of 25Last updated 3 Nov 2026
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Separate cash expenditure from internal staff capacity, then compare complete operating scenarios. Use a cost model rather than a headline licence comparison; Wyscout’s published packaging already distinguishes viewing, downloading and additional API requirements. (hudl.com)

Recommended model:

First-year cash cost = subscription + required data/video rights + implementation + infrastructure + parallel-running charges + exit charges.

First-year economic cost = cash cost + incremental internal hours × the club’s chosen hourly cost assumption.

Model at least:

  1. Retain the existing stack.
  2. Retain it and add the proposed supplier.
  3. Replace an incumbent after migration.
  4. Change the workflow without buying another feed.

Illustrative calculation only—not supplier pricing: retaining a US$30,000 subscription while adding a US$20,000 feed and US$5,000 integration project produces US$55,000 in first-year cash spending. If implementation also requires 80 internal hours valued at an assumed US$60 per hour, add US$4,800 of staff capacity, giving US$59,800 of economic cost.

Against the US$30,000 baseline, that is US$25,000 additional cash plus US$4,800 of internal capacity, not a US$29,800 invoice.

Keep claimed benefits equally disciplined. Record hours released separately from cash savings. Count a subscription saving only after confirming that cancellation is permitted and the replacement preserves essential capability.

Sources cited on this page

  1. hudl.comwww.hudl.com
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